Murray Lawson

Telephone: 01223 512204
Mobile: 07711 901020

murrayl@mldc.co.uk

Career summary

Creative Director, Brands. Cartezia, London
April – July 2001

Digital business consultancy and implementation specialists with strong emphasis on developing wireless technologies.

Developed the Cartezia brand and supported the in-house marketing and PR activities, which included creation of a new website and presentation materials.


Creative Director, Red Kite New Media, Saatchi & Saatchi Group, London, Nov 1999 – March 2001

Clients: Lloyds TSB, Liffe, Anderson Consulting, KPMG, National Lottery, Camelot, Genesys Telecommunications, Saatchi & Saatchi, Nelson Bakewell, PSD Recruitment.

A member of the senior management team of Red Kite – a New Media subsidiary organisation of the Saatchi & Saatchi Group.

Responsible for a team of staff, combining senior and junior designers providing inspiration, support and direction. Delivering creative planning and implementation, on interactive projects with a strong understanding of both the business and strategic objectives of client organisations.


Communications Consultant, Freelance,
May 1998 – Oct 1999

Online media/print design and communication consultancy and project management.

Creative consultancy, Promotional and publicity material, Communication campaigns, Brand strategy, Interactive design, and Corporate Identity.

Clients: Lloyds TSB, Eagle Star Insurance, Ashridge Management College, Flag Communication, National Extension College, CBA, Cambridgeshire County Council.


Senior Designer/Creative Lead, New Media Factory, Cambridge, 1995 – 1998

New media, design and communications consultancy, Delivering Web and intranet, online media solutions to a full range of corporate clients. Providing; creative direction, design of web interfaces, Board level presentations, creative strategy, facilitating brainstorming sessions, mentoring designers.

Key projects:

Financial Times Group: Design of the initial release of the FT site, and provided design consultancy to the FT in-house new media publishing division on the next generation of the site.

Channel 5 Broadcasting: Creative Director for original online implementation of the Channel 5 brand. Design of the web site, and coordination of the creative and production team.

Nationwide Football League: (96 – 97 season) New Media Factory won the contract to design the premier soccer site in the UK. Partnering with The Press Association, Motiv Systems and UUNET. I was responsible for the overall creative direction, and design of both the graphic and functional aspects of the site.


Additional information

1999 Marketing Award winner - Bus Industry Awards for work for Cambridgeshire County Council: ‘Key Routes’ transport initiative.

Made various presentations at a number of seminars on interactive media:

‘Creating a web presence for Channel 5’ - IDA, Wolff Olins, April 1997

‘Design for new media’ - Osney Media, Business Design Centre, Sept 1997

‘Online graduate recruitment’ MediaCircus series, Flag Communication, May 1998